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When Copywriters go bad
Aaaargh! Look at this offensive crud that I spotted in Marks & Spencer today. This is the worst kind of thing that a Copywriter can ever be asked to do. I should know – I’ve been that Word Monkey...
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Digital best practice, my arse
In the course of my training, I often get asked if I can present some ’digital best practice’. And my response is always ‘no’. I’m happy to show case studies, share principals that usually work and...
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